Introducing the Million Person Challenge
Why 1 million matters
In today’s world, a billion has widely replaced a million as the key measure of size and power. But make no mistake: a million people working together will have real influence and create real change.
The change that PeopleForBikes is working for is better conditions for bike riders everywhere. We all want every bike ride to be safe. We all want every bike ride to be fun. We all want every ride to start and finish close to home or work. We believe that every rider—regardless of where they live or how they ride—wants these same basic things.
Our challenge is to clearly—and powerfully—convey this message to the general public, to the media, and to government officials.
Government officials continue to be key in this bike riding equation because they manage the roads and trails nearly everywhere. They decide how roads and paths are built and repaired. They have the power to create seamless, safe bike networks that make it easier for people of all ages and abilities to pedal.
They need to hear our unified voice, respect our million-voice perspective, and act.
One million is a number that matters. It’s credibility. It’s clout. It’s a base of support that will inspire action.
Other movements have made major progress once they’ve gathered and rallied a million backers. Even in a world with 7.2 billion residents, a million can be magic—just like any great bike ride.
We need PeopleForBikes to reach 1 million supporters by the end of 2014. So far, PeopleForBikes counter is at 850329. We know 1 million supporters is an achievable goal. We ask that you share this message with friends, family, co-workers, and through social media.